Pearlhead Distilling

Pearlhead Distilling is a distillery based in the Hudson Valley, New York. Dan, the owner, approached me with an idea that captures his love for distilling, and the alien based lore surrounding the Hudson Valley. He wanted a strong brand that leans into the UFO mysteries surrounding the area and tells his Grandmother’s story with her interactions with these extraterrestrials.

The logo was created based on a UFO that many residents claimed to witness. It was nicknamed the “Boomerang” based on its triangular, boomerang-like shape. He wanted the brand to follow suit with a dark, grungy, mysterious tone.

Logo Creation

When coming up with this logo I wanted to learn more about the UFO events that took place around the Hudson Valley, New York. I found a couple of popular books on the subject and scoured the internet to learn more.

I read a bunch of declassified UFO documents and looked at sketches and renderings of these phenomenons. I wanted the logo to have that grungy scanned paper look and feel to match these documents.

Brand Guide

A simple Brand Guide for designing main elements and assets for Pearlhead Distilling.

Product Labels

Here are two product labels that I created for Pearlhead Distilling. Pearlhead Coffee Liqueur & Dry Gin.

Marketing Materials

Various Marketing Materials

Testimonial

2026 Anthony D’Errico | Freelance Graphic Designer. All rights reserved.

Pearlhead Distilling

Pearlhead Distilling is a distillery based in the Hudson Valley, New York. Dan, the owner, approached me with an idea that captures his love for distilling, and the alien based lore surrounding the Hudson Valley. He wanted a strong brand that leans into the UFO mysteries surrounding the area and tells his Grandmother’s story with her interactions with these extraterrestrials.

The logo was created based on a UFO that many residents claimed to witness. It was nicknamed the “Boomerang” based on its triangular, boomerang-like shape. He wanted the brand to follow suit with a dark, grungy, mysterious tone.

Logo Creation

When coming up with this logo I wanted to learn more about the UFO events that took place around the Hudson Valley, New York. I found a couple of popular books on the subject and scoured the internet to learn more.

I read a bunch of declassified UFO documents and looked at sketches and renderings of these phenomenons. I wanted the logo to have that grungy scanned paper look and feel to match these documents.

Brand Guide

A simple Brand Guide for designing main elements and assets for Pearlhead Distilling.

Product Labels

Here are two product labels that I created for Pearlhead Distilling. Pearlhead Coffee Liqueur & Dry Gin.

Marketing Materials

Various Marketing Materials

Testimonial

2026 Ant the Designer | Freelance Graphic Designer. All rights reserved.